Are there Hidden Powers of a Corporate Event?


How do you get the most out of any event, let alone a corporate one? What are the goals and strategies you need to PLAN AHEAD in order to maximize it for the ultimate “Business or Social” event?
So many corporations ask these questions and move onto handing over the responsibility to an administrative assistant or a group of people put on a committee with no defined roles, to take care of the details. They never really convey the message and goal of the event, especially if it is a “Goal/Client Schmoozing/Sales” driven event. The higher-ups just want the tasks handled. The admins main responsibilities and priorities are admin work, not necessarily event planning.
So the priority of the event, “The Goal”, gets put on the back burner and various tasks do get handled, but the tasks are sometimes thrown together and it ends up being just a so- so event. Maybe, just maybe the goal is attained and some back-end sales or client acquisition is accomplished. But it could have been done better. You can’t just throw something together and hope for the best, it has to be planned and planned effectively well in advance.
I am sure this resonates with some events where the goal is not always attained to the maximum capacity. So I ask you: Is it effective to not have a precise, goal oriented plan? NO.
How do we go about creating a GOAL oriented event that delivers RESULTS? Hopefully you would call on a professional Event Management company to take care of all the details, like CBJ Promotional Avenues, but if the budget doesn’t allow it, here are some steps you can use to deliver those sought after results.

* Set the Goal and Desired Results. i.e. driving sales, sales incentives, customer appreciation to drive more sales, employee appreciation to drive more sales, product launch, etc.
* Create the Planning Committee with defined roles and tasks.
* Financial
* Logistical & Contracts
* Marketing & Advertising
* Sponsorship if needed to offset costs
* Accommodations/ Transportation/Concierge Services if needed for out-of-town guests
* Attendee
* Staffing/Volunteer
* Day of Event Management
* Post Event Follow Up
* Set the Budget.
* Who to Invite.
* Marketing & Advertising This is the Hidden Power: The Powerful words of Persuasion!
* Registration Process
* Event Logistics
* Attendance
* Actual Event and enjoying it!
* Event Follow Up
This is the overall outline of planning an event. All of these things and more need to happen effectively and having a sequenced time line for the event to be handled seamlessly perfect. When any one of these items are not done in a timely manner, it throws the whole event off the time line and the “panic” effect takes control and everyone “runs around like a chicken with its head cut off!” Also, everyone starts to act like they could be managing the planning better and then it becomes the “Chief” syndrome…”too many chiefs and not enough Indians” Don’t let this happen.
Plan ahead far enough in advance realistically to get the desired goal and results that are needed to convey the message of the company and its goal: clients, sales, incentives, or whatever the outcome must be. When not planned out far enough in advance, that “panic” sets in and a miracle is expected and does not usually happen without the added stress for everyone involved.
So, call Christina Blandi-James at CBJ Promotional Avenues, to PLAN AHEAD and take care of all the details to attract the most attendees, clients, potential clients, etc. !
Christina Blandi-James
CBJ Promotional Avenues, LLC
919-796-5704
cbjpromos1@gmail.com

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