networking

Tips of the “New and Old” Trade Ways to Build Your Business Reputation

Social networking can be an effective part of any marketing program, but it must be used correctly. The following tips will help small business owners, entrepreneurs, and anyone looking to solidify their message, reputation and credibility to enhance your network marketing outreach.
Social Media Marketing:

  • Use your social networking profile to develop and elevate your  brand.
  • When setting up your profile on the social media sites, make sure you fill it out completely. For Linkedin.com, don’t put the places where you worked without putting exactly what you did at that company. And in the summary, that is where you not only speak about what your company or you as an individual can do, but what you are willing to do to get the job done. Additionally, add some of your personality.  Share some personal beliefs about work ethic, etc.
  • Manage online reputation carefully. Avoid posting political, religious, or controversial opinions.
  • Don’t speak badly of anyone online, regardless of negative experiences.
  • Balance out your posts.  Too many and your “friends” or contacts get annoyed if it isn’t relatable to what you do. Too few posts and people will lose interest and that hurts your business reputation just as much.
  • Don’t just talk about only what you do in your business.  Speak about relevant topics that people know about, share about themselves or even promote another person’s business if they did work for you or you have a desire to help them “get the word out” about their business. Giving back helps both in the long run.
  • When you help others in a true fashion, then others are more attracted to your energy and what your business does. But, be GENUINE, don’t always expect something back in return.
  • Don’t miss the “new” wave of marketing.  Internet marketing is replacing some of the archaic, traditional ways of marketing.   Unfortunately, those businesses are hurting but they can recover by adopting the internet marketing functions to create buzz-ability and branding.

As some of us dive head first into  social media marketing, we need to remember that being in front of the  person and making that initial connection is just as important, if not more.  While we’re creating our  social media marketing campaign, our reputation is being built offline at meetings, networking meetings, informational and developmental meetings, social functions, charity functions we support, and even “going out with the girls/guys” is networking.  We are giving the other a sense of who we are as human beings and what drives us and our businesses.
Face to Face Networking:

  • Make sure when you meet someone, that you don’t do the “Elevator” pitch of 30 seconds and expect an instant connection.  Take the time.  If something piques your interest in what has been said, take it a step further and ask questions.  It might even lead into a meeting later.
  • Make sure to be true to yourself by “Being Yourself”  never something all hyped up.
  • When you go to a networking event with someone, especially with a person you have done business with, it is an instant referral for you!
  • Face to Face Networking is so much more effective as a marketing strategy than “Cold” calling.
  • Ask something personal or find some commonality with the other person.
  • Don’t just shove your business card in their hand and do your spiel and run off to the next person to get out as many cards as you can.  That doesn’t work.
  • Make sure, when you do have the connection and it is felt by both parties, to follow up with the person in a reasonable amount of time.  Generally within 2-3 days.  There is nothing worse than having to retrace your thought pattern, then after you connect online and then can’t remember where you met them.
  • Build up your memory bank too, making sure to remember their faces and apologize for not remembering their name.   But the more you see them and talk to them, the name recognition happens.
  • To create the “Buzz” and get people talking about your business, who better than you to go out and network your way to more connections, more business, more vendor connections, and so forth.

When you network with others Face to Face and on a consistent basis, your trust factor, credibility and personality can shine through, unlike being behind the desk, typing a post and trying to be creative, then you get writers block about what to write.  Some people just do better in person.
written by Christina Blandi-James
copyrighted for CBJ Promotional Avenues

LinkingRaleighnc.com, My Carolina Today Interview for OpenLink Networking event, Sept. 16th

LinkingRaleighNC.com Secures 12 Sponsors for OpenLink Networking Event, Sept. 16th
Raleigh, NC, September 13, 2010 – LinkingRaleighNC.com’s OpenLink Networking Event date is set for September 16, 2010 between 6-9 pm. LinkingRaleighNC.com and its event partner, Solas Restaurant, in the Glenwood south area, are gearing up for another opportunity that puts the spotlight on “Face to Face” networking and is helping the local United Way chapter to put needed school supplies in the hands of hundreds of students and teachers across the Triangle.
With the help of http://www.LinkingRaleighNC.com sponsors, the attendees will not only enjoy the rooftop atmosphere at Solas restaurant, http://www.solasraleigh.com/ , but network with other local business professionals from a membership base of nearly 10,000 members while helping underprivileged children . At the time of this release, nearly 150 people have registered to attend the event. We encourage those interested in attending and contributing to this cause to visit http://OpenLink.Ettend.com to register for free. Please bring one school item to the event, ie. backpack, erasers, pencils, paper, etc.
Gold Event Sponsors include:
Storr Office Environment of Raleigh (http://www.storr.com)
Fee Only Planning NC (http://www.feeonlyplanningnc.com)
Marvin Johnson (http://www.genworth.com/content/agents/agent_master/marvin_johnson/home.html)
Keith Karczewski (http://www.linkedin.com/in/keithkarczewski)
Carolina Auto Spa, Inc. (http://www.carolinaautospa.com)
Jewelry Designs by Rebecca, LLC (http://www.jewelrydesignsbyrebecca.com/)
Massage Heights (http://www.massageheights.com/crossroadsplaza)
Thee Design Studio (http://www.theedesign.com/)
Silver Event Sponsor(s) include:
Triangle Food Tours (http://www.trianglefoodtour.com)
David Freeman/ Freeman’s Fitness (http://www.dfreemansfitness.com/)
The Leadership Trust (http://www.leadershiptrust.org/)
Toni Drapkin. Edward Jones Investments (http://www.edwardjones.com/en_US/fa/index.html&CIRN=418212)
The benefits of sponsoring such an event as OpenLink are numerable. Not only would a business reach its target audience of the professional membership base of Linking Raleigh, NC’s 10,000 members, but that marketing exposure would be passed on by these members and to their networks. Sponsorships Levels for this event start at $100 . For more information about the generous sponsorship levels, please contact Christina Blandi-James at events@linkingraleighnc.com or 919-796-5704.
About LinkingRaleighnc.com:
LinkingRaleighNC.com is a professional business networking group and media resource serving the Triangle area since 2008. Site features include a professional online networking community, advice from local experts, local job board, events calendar, business directory and free press release submissions. LinkingRaleighNC.com also organizes professional networking events focused on promoting on and offline networking as well as local business growth. Events currently include OpenLink – an open and free to attend networking event sponsored by local businesses, SpeedLink – a speed networking event for the Triangle that is designed to bring efficiency to professional networking, and UpLink – a networking luncheon for small businesses and professionals to hear from local subject matter experts on topics that are critical to understand, and Cufflinks – an after hours networking event designed to bring small businesses and local professionals to aid in building professional relationships.
Media Contact
Greg Hyer
Founder
greg.hyer@linkingraleighnc.com
919-789-1762
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OpenLink event Interview to be aired Friday, Sept. 10 on My Carolina Today!



See our interview on My Carolina Today! Airing, Friday NBC 17, @ 11 am. Greg Hyer, Founder of LinkingRaleighnc.com and I, are talking about the power of networking and speaking about our upcoming event OpenLink. Sept. 16th, 6-9 pm, Solas restaurant, Rooftop. Interview to be listed and promoted on their website also, at 3 pm Friday. 
   http://www.mycarolinatoday.com/

LinkingRaleighnc.com presents OpenLink event at Solas restaurant, Sept 16th


Come and network for FREE with local professionals and business owners while supporting a good cause.
On 9/16/2010 LinkingRaleighNC.com will be hosting the OpenLink Networking Event and School Supplies Drive presented by Solas Restaurant Lounge & Rooftop in downtown Raleigh.
This event is open to all members of this group and their guests. We ask that you do use this page to register for the event and let us know how many guest you are bringing.
http://openlink.ettend.com/
We are proud to announce that we have partnered with the United Way of the Greater Triangle for this event.
We ask that you bring one school supply item to this event. All collected school supplies will be given to the United Way of the Greater Triangle to distribute to teachers and students throughout the Triangle. School supply items can include unopened packages of pens, pencils, dry erase markers, filler paper, notebooks, backpacks, etc. For more information about the United Way of the Greater Triangle please visit: http://www.unitedwaytriangle.org/
Would you like to partner with LinkingRaleighNC.com by helping sponsor this event?
We are offering two very affordable packages that any small business owner would be crazy not to take advantage the opportunity. Contact me at events@LinkingRaleighNC.com for all the details.

Lease a Sales Rep hosts new networking group for CEO’s and Executives


The Triangle Catalyst
July 27th, Inaugural Networking Event
This event is for CEO’s who run businesses in the Triangle. As CEO’s our time is extremely valuable, not only in dollar value, but in opportunities lost if we are not focused with our time, energy, and networking efforts. CEO’s want to get to the point, go for the GUSTO! and make connections with like-minded individuals, that know what it is to start, grow and manage a business.
This is what Triangle Catalyst is all about.
This “CEO/Executive Only” event brings together the Biggest. Baddest, Smartest, and well connected CEO’s and executives that want to share with other like-minded people challenges that they may face in their business and get answers through relationship building and networking with peers. At the same time, we will forge new relationships, and serve as a Council of Advisors, to bounce around ideas, and to share success stories. Our Inaugural Triangle Catalyst Event will be the 1st of a series of quarterly events that will be welcomed strategic move for the busy executive.
The best part of these events will be sharing the room with major connectors and listening to other CEO’s and Leaders in their fields providing insight into what will make a difference in our businesses and economy. Big ideas, Big people, Well connected leaders, and Movers and Shakers that make decisions and make things happen will be there.
Come joins us. Don’t miss this opportunity.
This event is exclusive and limited to 50 participants. High level people with deep experiences running major companies will be attending.

You’re Invited:
July 27th, 2010
5:30 – 7:30 pm
Johnson Lexus
Test Drives too!
Speaker: Ron Smith of S & A Cherokee
Building a Business in a Challenging
Environment

Don’t wait, register TODAY!
About the speaker, Ron Smith, CEO of S&A Cherokee:
Ron Smith has worked in the communications field for more than 30 years. He has served as a newspaper reporter, newspaper editor, magazine publisher and editor and public relations counselor.
Ron began his career while in high school by working as a writer for a weekly newspaper. He worked his way through college as an employee of various newspapers and he completed his last two years of college while working at the newspaper full time. As well as, a city editor of a daily North Carolina newspaper for six years before entering the public relations field.
Ron first began in public relations from 1976 working for several advertising and public relations firms until he started S&A Cherokee in 1982.
Ron is a member of the Public Relations Society of America since 1976 having held several positions of leadership in the NC chapter society, as well as, being named NC Public Relations Master.
Host: Gilbert Pagan, CEO, Lease A Sales Rep, Inc.
Event Coordination: Christina Blandi-James, Pres.
CBJ Promotional Avenues

Networking by Face to Face Connections…..


There is something to be said about face to face networking.  Social Media is all well and a good additive that sucks the time from your day, if you are not careful to schedule it, just like the rest of your business should be. But the feedback and the non verbal communication that one gets from the face to face contact with someone is so valuable and rewarding, how can one not want to connect this way?
Look at all the measurable results and feedback you get from each of your marketing activities you participate in. Whether it be:
1)  Social Media
2) Traditional Media
3) Direct Mail
4) Post cards or mailings
5) Blogging
6) Press Releases
7) Events
shall I go on?  You get the picture.  There are so many marketing avenues to brand you and your company, the possibilities are endless.  So, measure each one and see what the results are.  Where do you reasonably get the most feedback and not just positive ones either.  Feedback is feedback, whether it be positive or negative, people are talking, responding, answering, posting, etc. about you or the company.  People are going to talk!   We have to, it’s how things work in this world.
So, the next time you decide to RSVP for an event that involves having to network, don’t think twice about signing up!  Honor your positive RSVP, get out from behind the computer and GO!   Your networking efforts are always the best way to go, face to face connections are valuable, not just to get information from a group of panelists, or just to network and get loads of cards, GO!
And then, make sure you follow up with those people!  Whether it be, connecting with them on Facebook, Linkedin, LinkingRaleigh, Inside919 or some other networking community, follow up.  And then meet for coffee!  There are tons of great coffee places every where around the world.  The best connection comes from you being you and not holding back!

GO NETWORK, GET IN FRONT OF PEOPLE AND CONNECT!!! And be YOU!

LinkingRaleighnc.com Presents OPENLink, May 20th @ Indigo Hotel


May 20th
6-9 pm
The Indigo Hotel
151 Tatum Dr
Durham, NC 27703
Price: $0 – Members / $5.50 – Non Members
Website to register:  http://openlink3.eventsbot.com/
This is an open networking event FREE to all Linking Raleigh, NC members.
Come to connect with group members and start new professional relationships that will speed up business in the Triangle.
Sponsorship Opportunities are still available. Contact Events@LinkingRaleighNC.com for more information.
Job Seekers that decide to attend should leave their resumes at home. This is not that kind of networking event.
MLM, pyramid schemes and other network marketing activities are not welcomed at this networking event.

LinkingRaleighNC.com Presents UpLink Professional and Business Luncheon May 18th


LinkingRaleighNC.com Presents UpLink Professional and Business Luncheon May 18, 2010 11:30am to 1:30pm The Matthews House, Cary
The UpLink Professional and Business Luncheon is a networking luncheon opportunity for you to meet other local professionals and hear from local experts.
Topic: Sales, Service and Support. Working as a Team
Panelists Include:
Jim Morgan, M.A., Team Coach and Founder of TeamTrainers Consulting
Martin Brossman, Success Coach and Founder of Martin Brossman and Associates

(More Information will follow).
A buffet lunch catered by The Matthews House will be provided.
Venue Sponsor: The Matthews House Catering
Event Coordination by: CBJ Promotional Avenues – Christina Blandi-James

LinkingRaleighNC.com Presents: UpLink Professional and Business Luncheon


UpLink Professional and Business Luncheon
April 29, 2010
11:30am to 1:30pm
The Matthews House, Cary
The UpLink Professional and Business Luncheon is a networking luncheon opportunity for you to meet other local professionals and hear from local experts.
Topic: Professional and Business Networking
Greg Hyer will be sharing tips to help you succeed in professional and business networking. In addition he will be sharing tips on getting the most out of LinkedIn such as the proper usage of keywords in your profile that will put you on the first page of LinkedIn search results.
Attendees are encouraged to share experiences that have worked for them in an effort to speed up business in the Triangle.
A buffet lunch catered by The Matthews House will be provided. http://www.matthews-house.com/
To purchase tickets to attend: http://uplink2a.eventsbot.com/

The Raleigh Event and Wedding Professionals Group goes on a roadtrip to Durham!

The group is open to individuals who can offer their services to event professionals offering special events, corporate and bridal occasion. If you know anyone who might be a good fit for the group and could also impart their expertise, bring them!
Join the group and RSVP on meetup.com visit us at next weeks meeting!
http://www.meetup.com/Eventpro/calendar/12093807/

Jan. 21st
6-8 pm
Greystone Inn

In leiu of giving out a door prize for bringing a friend, We will be collecting for Meetup.com’s Haiti Releif Fund. $5 is suggested or more if you can. Thanks in advance!
Brief History of Greystone Inn:
Greystone is rich in Durham history. Built for James Edward Stagg and Mary Washington Lyon Stagg — both descendants of the philanthropic Duke family– Greystone is the last standing private residence in Durham Built by Duke Descendants. The Staggs began building their home in 1906. The dressed limestone and pressed yellow brick you see at Greystone Inn, Duke Memorial United Methodist Church and the East Campus of Duke University all come from the Greystone Rock Quarry of Vance County that was owned by Mr. Stagg. Thus, his naming the home “Greystone”. Greystone was completed in 1910, in time for its first historic event: a holiday tea honoring the coronation of Duke University President, William P. Few…..
more information: http://www.greystonei…