Are there Hidden Powers of a Corporate Event?

How do you get the most out of any event, let alone a corporate one? What are the goals and strategies you need to PLAN AHEAD in order to maximize it for the ultimate “Business or Social” event?
So many corporations ask these questions and move onto handing over the responsibility to an administrative assistant or a group of people put on a committee with no defined roles, to take care of the details. They never really convey the message and goal of the event, especially if it is a “Goal/Client Schmoozing/Sales” driven event. The higher-ups just want the tasks handled. The admins main responsibilities and priorities are admin work, not necessarily event planning.
So the priority of the event, “The Goal”, gets put on the back burner and various tasks do get handled, but the tasks are sometimes thrown together and it ends up being just a so- so event. Maybe, just maybe the goal is attained and some back-end sales or client acquisition is accomplished. But it could have been done better. You can’t just throw something together and hope for the best, it has to be planned and planned effectively well in advance.
I am sure this resonates with some events where the goal is not always attained to the maximum capacity. So I ask you: Is it effective to not have a precise, goal oriented plan? NO.
How do we go about creating a GOAL oriented event that delivers RESULTS? Hopefully you would call on a professional Event Management company to take care of all the details, like CBJ Promotional Avenues, but if the budget doesn’t allow it, here are some steps you can use to deliver those sought after results.

* Set the Goal and Desired Results. i.e. driving sales, sales incentives, customer appreciation to drive more sales, employee appreciation to drive more sales, product launch, etc.
* Create the Planning Committee with defined roles and tasks.
* Financial
* Logistical & Contracts
* Marketing & Advertising
* Sponsorship if needed to offset costs
* Accommodations/ Transportation/Concierge Services if needed for out-of-town guests
* Attendee
* Staffing/Volunteer
* Day of Event Management
* Post Event Follow Up
* Set the Budget.
* Who to Invite.
* Marketing & Advertising This is the Hidden Power: The Powerful words of Persuasion!
* Registration Process
* Event Logistics
* Attendance
* Actual Event and enjoying it!
* Event Follow Up
This is the overall outline of planning an event. All of these things and more need to happen effectively and having a sequenced time line for the event to be handled seamlessly perfect. When any one of these items are not done in a timely manner, it throws the whole event off the time line and the “panic” effect takes control and everyone “runs around like a chicken with its head cut off!” Also, everyone starts to act like they could be managing the planning better and then it becomes the “Chief” syndrome…”too many chiefs and not enough Indians” Don’t let this happen.
Plan ahead far enough in advance realistically to get the desired goal and results that are needed to convey the message of the company and its goal: clients, sales, incentives, or whatever the outcome must be. When not planned out far enough in advance, that “panic” sets in and a miracle is expected and does not usually happen without the added stress for everyone involved.
So, call Christina Blandi-James at CBJ Promotional Avenues, to PLAN AHEAD and take care of all the details to attract the most attendees, clients, potential clients, etc. !
Christina Blandi-James
CBJ Promotional Avenues, LLC

all rights reserved and copy written by CBJ Promotional Avenues. 2010. Under no circumstances, written permission must be obtained to reproduce.’s After Hours Networking event, Cufflinks, Oct 26th

Join us and network with local professionals and business owners looking to establish new professional and business relationships. Contribute to the recovery of our local economy by networking.
Our guests will enjoy:
* Happy Hour Drink Specials (To be announced)
* Hor d’oeuvre
* Great Conversation
* Effective Networking
* Productive Atmosphere

Man wearing Cufflinks At the end of the evening, ONE man and ONE woman will be awarded a pair of Cufflinks and become our featured members for a month.
(Note: Business attire is strongly recommended for this event, Cufflinks are not required)
Titles of those that have attended this event
Branch Manager
Business Development
Corporate Entrepreneur
Designer & Owner
Financial Advisor
Financial Consultant
Lead Programmer Analyst
Managing Director
President & CEO
Principal Consultant

CBJ Promotional Avenues Services listing

I would like to present just a sampling of my services that CBJ Promotional Avenues can provide to a possible client. Upon entering into the field of Event Management and Marketing, I have studied and lived the practices I now have a complete and utterly large passion to help others in the pursuit of gaining exposure in the marketplace. Whether it be for Event Planning or Business promotion, I take it upon myself to deliver the quality results a company needs to have in order to achieve their desired goal, to STAND OUT and GET NOTICED!
To arrange a consultation with CBJ Promotional Avenues, contact me directly either the phone number listed or via email:
You can also find CBJ Promotional Avenues on Facebook, Twitter and Linkedin!

Quality in BioPharma Conference, Oct. 18th, BTEC Facility at N.C. State. University

Raleigh, October 8, 2010: Microbes it turns out, have a preference for community. During the last 30 years, research has confirmed that many bacteria prefer existing in communities, protected by tough outer coatings known as biofilms.
Biofilms show up in medicine and industry in very bad ways as treatment-resistant infections and process contaminations. Every year, complications from these cost human lives and millions of dollars in medical and manufacturing costs.
The 2nd Annual Quality in Biopharma Conference (Oct. 18, 2010) features a panel presentation on this important topic. The daylong event will be held at BTEC, North Carolina State University’s Centennial Campus ( in Raleigh, NC.
Register now! for this local event and benefit from the intellectual exchange. .
Lucia Clontz, Ph.D. of Merck Biomanufacturing Network, RTP Site opens the panel at 3:15 p.m., entitled Contamination Control by Design©: Preventing Biofilms in Pharmaceutical Manufacturing. It includes 3 presentations with overviews of the science of biofilms and anti-biofilm technologies, their significance to the pharmaceutical industry, and suggestions on how to develop proactive strategies to prevent and deal with biofilms.
The daylong event also features talks on effective environmental monitoring and contamination control, as well as local case studies and hands-on product demonstrations.
This conference is relevant for anyone involved in microbiology, quality control and quality assurance, as well as engineers and related manufacturing personnel.
Registration for the day conference is $79 and includes a continental breakfast, lunch, and coffee breaks. Online registration is available at:
For more information, please see the conference website at or contact the conference chairperson Stewart Jason directly at (910) 232-5984 or by email at:

“Get Your Business Noticed “…..

For any business just getting started, money is tight, time is tight and you have to do everything yourself, you are a solo entrepreneur. The many hats you have to wear are quite the juggling act. You are literally burning the candle at both ends and your running on reserves. But, we knew that was going to happen when we put the “Open” for business sign on the front door, or so to say. We have all kinds of dreams of our businesses flourishing and immediate success and customers knocking on our door first. “Didn’t they know I was opening my business for (such and such a product or service), so why are they not calling?”
Not only does a business have to compete in the market place for the attention of the consumer, but we are jockeying our position against our competitors. So how do we do this? How do we get noticed in a crowded market place and offer the best possible solution for the consumer or business? Good question. So let’s explore just some of the marketing plan to get your business noticed effectively and efficiently.
The “Get Your Business Noticed” is essential when it comes to positioning your brand and getting the message across, that we are the best provider for whatever product or service your business is offering. We are all vying for a position in the market place to stand out, make a difference, or get noticed and to offer our customers, clients, or potential customers the value that our business products or service can offer.
Here are just some of the ways to get your business noticed:
1) The obvious, NETWORKING. Go out to these networking events ( so many to choose from) with the clarity in mind, that you are out there to build relationships and grow your network, but you must always shine as a person first! Let them get to know you.
2) If you don’t have the resources to pay for a website initially, BLOG! And promote the blog! Look for other blogs to attach your link to and vice versa. Getting noticed in the market place and being seen as an expert in your field by BLOGGING! It’s the quickest and easiest way to get noticed.
3) Another obvious, SOCIAL MEDIA MARKETING. It is not too difficult to see that this so called fad is here to stay. So, get on Facebook, of course (professional social media and search ability for companies and individuals), and any other social media site that will give you the ability to promote your brand and message. Make sure to schedule it into your day, because it can be time consuming.
MY TAKE: These two are my preferred methods of social media branding. There are others that are just as effective. Take the time, figure it out, and be consistent. There is nothing worse than not showing up on a regular basis and having something of value to share. It is almost like not showing up for work at a regular full time paying job and the boss doesn’t see you sitting in your chair. You won’t be there for very long!
4) Another effective and “BAM” in your face kind of marketing would be to have an EVENT. Come up with some ideas to promote your business brand with a workshop, seminar, conference, presentation or social time for potential clients or customers to come and “visit” your company, offer them lunch or snacks, and involve them in the process of “Getting to Know” your company. Your company has value to offer. Target your audience, invite them and let them know your value.
MY TAKE: Sometimes, events, can be cumbersome to plan and money draining, but if done effectively and resourcefully, it can become a regular part of your marketing plan to invite your targeted audience to a “Open House” or any other event focus you have in mind. Of course, make sure to include SOCIAL MEDIA MARKETING to “GET THE WORD OUT” about the event. And of course, CBJ Promotional Avenues, can help you plan all the details that you don’t have the time to do to be as resourceful as can be!
5) Another effective and sometimes resourceful way to get noticed is with PROMOTIONAL PRODUCTS. You know, give a ways that have your business information on it and your logo. It is concise and to the point, when you hand some one an item with your information on it. It makes it easy to remember a business, when they walk away with a UNIQUE item. Every business should have some sort of an item to give to another whenever you are networking, attending or exhibiting at a trade show, conference, sales calls or whatever the place where you are talking with another about your business.
Strategically plan your marketing efforts to maximize and exhaust all the possible avenues to “GET YOUR BUSINESS NOTICED!” There are so many other ways to get noticed, for one is advertising (which can be expensive), but sharing this information and getting you to think “outside” the box for getting noticed, are essential to any business and it’s branding efforts.
For more information on any of these avenues, on how to “GET YOUR BUSINESS NOTICED”, contact CBJ Promotional Avenues to help “get the word out”! Call me!!

All rights reserved and copyrighted by CBJ Promotional Avenues 2010. Express written permission must be obtained for reproduction of this content.

Tips of the “New and Old” Trade Ways to Build Your Business Reputation

Social networking can be an effective part of any marketing program, but it must be used correctly. The following tips will help small business owners, entrepreneurs, and anyone looking to solidify their message, reputation and credibility to enhance your network marketing outreach.
Social Media Marketing:

  • Use your social networking profile to develop and elevate your  brand.
  • When setting up your profile on the social media sites, make sure you fill it out completely. For, don’t put the places where you worked without putting exactly what you did at that company. And in the summary, that is where you not only speak about what your company or you as an individual can do, but what you are willing to do to get the job done. Additionally, add some of your personality.  Share some personal beliefs about work ethic, etc.
  • Manage online reputation carefully. Avoid posting political, religious, or controversial opinions.
  • Don’t speak badly of anyone online, regardless of negative experiences.
  • Balance out your posts.  Too many and your “friends” or contacts get annoyed if it isn’t relatable to what you do. Too few posts and people will lose interest and that hurts your business reputation just as much.
  • Don’t just talk about only what you do in your business.  Speak about relevant topics that people know about, share about themselves or even promote another person’s business if they did work for you or you have a desire to help them “get the word out” about their business. Giving back helps both in the long run.
  • When you help others in a true fashion, then others are more attracted to your energy and what your business does. But, be GENUINE, don’t always expect something back in return.
  • Don’t miss the “new” wave of marketing.  Internet marketing is replacing some of the archaic, traditional ways of marketing.   Unfortunately, those businesses are hurting but they can recover by adopting the internet marketing functions to create buzz-ability and branding.

As some of us dive head first into  social media marketing, we need to remember that being in front of the  person and making that initial connection is just as important, if not more.  While we’re creating our  social media marketing campaign, our reputation is being built offline at meetings, networking meetings, informational and developmental meetings, social functions, charity functions we support, and even “going out with the girls/guys” is networking.  We are giving the other a sense of who we are as human beings and what drives us and our businesses.
Face to Face Networking:

  • Make sure when you meet someone, that you don’t do the “Elevator” pitch of 30 seconds and expect an instant connection.  Take the time.  If something piques your interest in what has been said, take it a step further and ask questions.  It might even lead into a meeting later.
  • Make sure to be true to yourself by “Being Yourself”  never something all hyped up.
  • When you go to a networking event with someone, especially with a person you have done business with, it is an instant referral for you!
  • Face to Face Networking is so much more effective as a marketing strategy than “Cold” calling.
  • Ask something personal or find some commonality with the other person.
  • Don’t just shove your business card in their hand and do your spiel and run off to the next person to get out as many cards as you can.  That doesn’t work.
  • Make sure, when you do have the connection and it is felt by both parties, to follow up with the person in a reasonable amount of time.  Generally within 2-3 days.  There is nothing worse than having to retrace your thought pattern, then after you connect online and then can’t remember where you met them.
  • Build up your memory bank too, making sure to remember their faces and apologize for not remembering their name.   But the more you see them and talk to them, the name recognition happens.
  • To create the “Buzz” and get people talking about your business, who better than you to go out and network your way to more connections, more business, more vendor connections, and so forth.

When you network with others Face to Face and on a consistent basis, your trust factor, credibility and personality can shine through, unlike being behind the desk, typing a post and trying to be creative, then you get writers block about what to write.  Some people just do better in person.
written by Christina Blandi-James
copyrighted for CBJ Promotional Avenues

Procrastination….Where does it get you?

I for one, am a recovering procrastinator. There I said it! I am outed by my past I am a whole lot more in tune with what needs to be done and accomplished by a certain deadline. I have actually taught myself to overcome this bad habit, mainly because I got tired of nothing ever getting done. Boy is that irritating, when someone expects you to get something done and they nag and nag until you go crazy. Now, I actually love smiling when someone asks about a task that I already did!!! Yes, right now I am referring to my husband!!
Now I am not saying that I get everything done on time and don’t put off some things, because some things are better accomplished at a later time when another priority has to take precedence. No one on this planet is perfect. Period. But, as a whole, it is always better to get things accomplished than putting it off to another day. Then another day comes and goes, and another , and another. Then before you know it, it is two years later and some one is still asking for it to be done. Ugh. Please don’t practice procrastination in your professional arena. Not a good thing, you just might get FIRED.
Definition of Procrastination by Wikipedia:
It refers to the counterproductive deferment of actions or tasks to a later time. Psychologists often cite such behavior as a mechanism for coping with the anxiety associated with starting or completing any task or decision.

Accomplishing Procrastination: Where Does it Get You?

1) Nowhere!
2) It only leads to more anxious behaviors = STRESS
3) Decreased productivity = More STRESS and Disapproval of your peers and employer for not completing a project or task in time.
4) Physiological (distractability by other stimuli) and Psychological (not confident in the task to be completed) behaviors
5) Two common types of Procrastinators
a) Relaxed – ” Oh, I will get to it” type and time passes quickly before it is addressed again
b) Tense/Afraid – “Oh my gosh, I am not sure if I can do this all by myself, this is just too much” attitude. Not enough confidence in your ability to complete the task and even avoidance of it.
6) Perfectionism – The over zealous person who is not satisfied with the task at hand, until it is absolutely right. Overly critical of oneself and others ability to get the task done and on time.
So my question to ask ourselves is this Procrastination behavior a Habit or a Disorder? Or can we re-teach ourselves to overcome the behaviors with self-control?
Is it a learned behavior that we have been shown by our parents or others in the quest to put off everything?
Our parents are our examples, right? Or can we learn from theirs and others examples to never Procrastinate in order to get the job done and on time?

So here are some Procrastination behaviors that most of us are guilty of doing:
* Go get another cup of coffee
* Get a snack
* Answer email during the most important part of the assignment
* Go on Facebook or Tweet! And during work time, shame on you!!
* Doing a household chore if you are a home based business ( I am guilty!)
* Daydreaming
* Go talk to a co-worker
* Going out to lunch when you aren’t even close to get the task done by 1 pm.
How to avoid Procrastination and earn the right to “blow off some time”:
* Write the rough draft of the proposal and then take 10 minutes to daydream or log onto Facebook
* Call 5 leads and set appointments and then go get a cup of coffee
* Enter your weekly bookkeeping or expense transactions and then you can call a “Pal” to chit-chat.
You can change your Procrastination behavior and over come the stigma of being one.
1) Stick to the plan
2) Don’t avoid the task or project
3) Stay positive that there is a light at the end of the tunnel
4) Feel the sense of accomplishment.
Of course, you will then have to deal with all the accolades of the positive outpouring from your co-workers and boss, but then again, aren’t you doing what you are supposed to be doing and getting it done on time? And in the end, get the BIG bonus!! In a perfect world, right?
There, I finally got this post done!! LOL!
Written and copyrighted by CBJ Promotional Avenues, Christina Blandi-James

Wolrd Habitat for Humanity Day, Oct 4th

Are we all living the life we are meant to live?
Do we all have equal rights in the world in which we live?
Do you know someone who needs our help to live their lives to the fullest possible extent?
Are we meant to help one another make it through our lives by being “raised” in a community?
If you answered yes to any of these, then you understand we are meant to help each other in areas where we can help. Not everyone has a house in which to sleep, eat, and pray peacefully in. This is to raise the awareness of that fact. In the United States we have a lot of luxuries that many in the world envy. We have the right to the American Dream. We should not abuse the fact that we work hard and build together a foundation in which we are proud of. Take a moment and support the efforts to raise the awareness of such groups like this that strive to give to people who need a roof over their heads.
Support and Raise Awareness for World Habitat for Humanity Day and send a donation:, My Carolina Today Interview for OpenLink Networking event, Sept. 16th Secures 12 Sponsors for OpenLink Networking Event, Sept. 16th
Raleigh, NC, September 13, 2010 –’s OpenLink Networking Event date is set for September 16, 2010 between 6-9 pm. and its event partner, Solas Restaurant, in the Glenwood south area, are gearing up for another opportunity that puts the spotlight on “Face to Face” networking and is helping the local United Way chapter to put needed school supplies in the hands of hundreds of students and teachers across the Triangle.
With the help of sponsors, the attendees will not only enjoy the rooftop atmosphere at Solas restaurant, , but network with other local business professionals from a membership base of nearly 10,000 members while helping underprivileged children . At the time of this release, nearly 150 people have registered to attend the event. We encourage those interested in attending and contributing to this cause to visit to register for free. Please bring one school item to the event, ie. backpack, erasers, pencils, paper, etc.
Gold Event Sponsors include:
Storr Office Environment of Raleigh (
Fee Only Planning NC (
Marvin Johnson (
Keith Karczewski (
Carolina Auto Spa, Inc. (
Jewelry Designs by Rebecca, LLC (
Massage Heights (
Thee Design Studio (
Silver Event Sponsor(s) include:
Triangle Food Tours (
David Freeman/ Freeman’s Fitness (
The Leadership Trust (
Toni Drapkin. Edward Jones Investments (
The benefits of sponsoring such an event as OpenLink are numerable. Not only would a business reach its target audience of the professional membership base of Linking Raleigh, NC’s 10,000 members, but that marketing exposure would be passed on by these members and to their networks. Sponsorships Levels for this event start at $100 . For more information about the generous sponsorship levels, please contact Christina Blandi-James at or 919-796-5704.
About is a professional business networking group and media resource serving the Triangle area since 2008. Site features include a professional online networking community, advice from local experts, local job board, events calendar, business directory and free press release submissions. also organizes professional networking events focused on promoting on and offline networking as well as local business growth. Events currently include OpenLink – an open and free to attend networking event sponsored by local businesses, SpeedLink – a speed networking event for the Triangle that is designed to bring efficiency to professional networking, and UpLink – a networking luncheon for small businesses and professionals to hear from local subject matter experts on topics that are critical to understand, and Cufflinks – an after hours networking event designed to bring small businesses and local professionals to aid in building professional relationships.
Media Contact
Greg Hyer
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