Social Media Marketing..The REVolution

What is it about the new media that attracts so many people to being online and spending a quantified amount of time devouring, scouring and being mesmerized by this evolution of how marketing to the consumer has taken over?

I say for one thing, since I began my quest 3 years ago with my business, an Event Management and Marketing Services company, I myself have become entranced by the amount of information that is on the web to gather, research, learn, entice, socialize, and analyze the complexities and psychology of what is happening to the way people communicate their messages.

Most notably, I attended a panel discussion on Social Media Marketing, to learn or at least to confirm from experts in the field, just what kind of phenomenon that has overtaken our society and thrown us into the new wave of marketing to businesses and consumers. I was not only enlightened, but totally in tune to what they had to say and decided on the spot to: BLOG!


Some relevant Stats on Social Media and it’s use to effectively communicate a business or individual’s message:

Facebook ALONE:
* More than 500 million active users
* 50% of our active users log on to Facebook in any given day
* Average user has 130 friends
* People spend over 700 billion minutes per month on Facebook
Activity on Facebook
* There are over 900 million objects that people interact with (pages, groups, events and community pages)
* Average user is connected to 80 community pages, groups and events
* Average user creates 90 pieces of content each month
* More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
Global Reach
* More than 70 translations available on the site
* About 70% of Facebook users are outside the United States
* Over 300,000 users helped translate the site through the translations application
* There are more than 200 million active users currently accessing Facebook through their mobile devices.
* People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
* There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products
Twitter…To Tweet or not to Tweet:

Here are some of the questions and answers of some of the top experts and “people in the know” about Social Media Marketing,
with a big Thanks going to Race Point Group who hosted the discussion before Linkedin Live in Raleigh, Nov. 9, 2010:
* Paul Gillin – Author, The New Influences
* Chuck Hester – Communications Director, iContact & Host, LinkedIn Live
* Pamela Meek – Senior Director of External Communications, SAS Institute
* Dan London – Director of Online Marketing, ShareFile
Interactive Panel Discussion Questions:
? How are Companies organizing their strategies around Social Media:
Pamela Meek: “We are creating a central management system to monitor, analyze and update the integration in the overall core structure of the company.”
Dan London: “We monitor SEO, demographics and other aspects on a daily basis”
Paul: “The culture of social media model must match the company culture.”
? How do Businesses use the technology to effectively communicate its message:

Chuck: “They say that Facebook is the “Backyard BBQ” culture and that is the “Office/Business community” culture. To get messages across to the consumer and/or other businesses, one must effectively communicate in the Linkedin groups and answer questions in the related field.”
? How are regions influential in the use of Social Media:
Pamela: “It’s primarily US-based and is being seen and heard by other countries that are getting trained to effectively communicate a message.”
Paul: “Some of the most notable Facebook users are from Denmark and Asia. With the least active FB users coming from Germany” “As for Bloggers the region most active is Korea and Texters being from India”
? What Works well and What are the Barriers with Social Media
Dan: “It is very much data driven to measure the ROI of Social Media. With a big effort in the employee culture to drive the presence of the companies. It helps having the employees say good things about a company, it is a testimonial as to how a company treats them.”
? Is paid Media (traditional print, direct marketing, etc.) in B2B still effective and What is the Relevance to the Sales Mix
Paul: “Print media is down, ad dollars and subscriptions, because it has become a digital world. The mix has to be more diversified than before and leaning more toward digital.”
Pamela: “It is still the same budget allotments as before, only more emphasis is directed toward “where the eyeballs are” focusing their time. YouTube, Business communities, Google, etc.”
? Is the B2B culture aggregating Content in their own Social Communities
Pamela: ” Knowledge exchanges and feeding content into the communities that build links into others is the hybrid approach to gaining more exposure.”
Paul: ” Communities and B2B go together and members are feeding these communities with content.”
Chuck: “Communities monitoring the content and watching for spamming is key to building it.”
Dan: “You have to engage the customer to do posts, make comments, and post links. It is how Goggle is indexing it and coming up high in searches.”
? What are some of the Social Media Marketing tools and what is measured
Pamela: ” Volume, competitors, trends, business analytics is important to determining if something is working”
Dan: “is a good software we use to measure all the different platforms. It tracks leads, & ROI for each of them”
Paul: “Lifetime value of a customer = Value of lead and paired with the unique tracking code, in turns gives you the source of where your lead comes from”
Chuck: ” Managing the expectations and managing the expectations of the sale and where the lead is coming from is a must.”
? Lastly, What is the wisdom behind company Social Media Marketing and How it is Planned
Pamela: ” Marketing is being driven by Social media presence with Hits, Mentions, tweet, likes, and so forth. It has the appeal factor built-in and going viral”
Chuck: ” Integrated communications. Making sure that all involved in what is being driven to the market is coordinated and departmental cohesive. Reputations can be and will be destroyed by a bad experience and if you’re not watching it and being counter intuitive to what is put out there digitally.”
Dan: “Education and monitoring what is put out there, especially Twitter.”

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