Tag: business practices

“Get Your Business Noticed “…..

For any business just getting started, money is tight, time is tight and you have to do everything yourself, you are a solo entrepreneur. The many hats you have to wear are quite the juggling act. You are literally burning the candle at both ends and your running on reserves. But, we knew that was going to happen when we put the “Open” for business sign on the front door, or so to say. We have all kinds of dreams of our businesses flourishing and immediate success and customers knocking on our door first. “Didn’t they know I was opening my business for (such and such a product or service), so why are they not calling?”
Not only does a business have to compete in the market place for the attention of the consumer, but we are jockeying our position against our competitors. So how do we do this? How do we get noticed in a crowded market place and offer the best possible solution for the consumer or business? Good question. So let’s explore just some of the marketing plan to get your business noticed effectively and efficiently.
The “Get Your Business Noticed” is essential when it comes to positioning your brand and getting the message across, that we are the best provider for whatever product or service your business is offering. We are all vying for a position in the market place to stand out, make a difference, or get noticed and to offer our customers, clients, or potential customers the value that our business products or service can offer.
Here are just some of the ways to get your business noticed:
1) The obvious, NETWORKING. Go out to these networking events ( so many to choose from) with the clarity in mind, that you are out there to build relationships and grow your network, but you must always shine as a person first! Let them get to know you.
2) If you don’t have the resources to pay for a website initially, BLOG! And promote the blog! Look for other blogs to attach your link to and vice versa. Getting noticed in the market place and being seen as an expert in your field by BLOGGING! It’s the quickest and easiest way to get noticed.
3) Another obvious, SOCIAL MEDIA MARKETING. It is not too difficult to see that this so called fad is here to stay. So, get on Facebook, of course Linkedin.com (professional social media and search ability for companies and individuals), and any other social media site that will give you the ability to promote your brand and message. Make sure to schedule it into your day, because it can be time consuming.
MY TAKE: These two are my preferred methods of social media branding. There are others that are just as effective. Take the time, figure it out, and be consistent. There is nothing worse than not showing up on a regular basis and having something of value to share. It is almost like not showing up for work at a regular full time paying job and the boss doesn’t see you sitting in your chair. You won’t be there for very long!
4) Another effective and “BAM” in your face kind of marketing would be to have an EVENT. Come up with some ideas to promote your business brand with a workshop, seminar, conference, presentation or social time for potential clients or customers to come and “visit” your company, offer them lunch or snacks, and involve them in the process of “Getting to Know” your company. Your company has value to offer. Target your audience, invite them and let them know your value.
MY TAKE: Sometimes, events, can be cumbersome to plan and money draining, but if done effectively and resourcefully, it can become a regular part of your marketing plan to invite your targeted audience to a “Open House” or any other event focus you have in mind. Of course, make sure to include SOCIAL MEDIA MARKETING to “GET THE WORD OUT” about the event. And of course, CBJ Promotional Avenues, can help you plan all the details that you don’t have the time to do to be as resourceful as can be!
5) Another effective and sometimes resourceful way to get noticed is with PROMOTIONAL PRODUCTS. You know, give a ways that have your business information on it and your logo. It is concise and to the point, when you hand some one an item with your information on it. It makes it easy to remember a business, when they walk away with a UNIQUE item. Every business should have some sort of an item to give to another whenever you are networking, attending or exhibiting at a trade show, conference, sales calls or whatever the place where you are talking with another about your business.
Strategically plan your marketing efforts to maximize and exhaust all the possible avenues to “GET YOUR BUSINESS NOTICED!” There are so many other ways to get noticed, for one is advertising (which can be expensive), but sharing this information and getting you to think “outside” the box for getting noticed, are essential to any business and it’s branding efforts.
For more information on any of these avenues, on how to “GET YOUR BUSINESS NOTICED”, contact CBJ Promotional Avenues to help “get the word out”! Call me!!

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Bartering is Alive and Well!

Do you remember way back to grade school when you didn’t like what your mother packed you for lunch and neither did your “BFF” (Best Friend forever)? So the two of you decided to trade the 3 Oreo cookies for his/her chocolate pudding. Those were the days of innocence and adventure. Nothing could stop the exchange of goods. Neither one of you like the food choice so it was inevitable to do “the trade”!
Well, today, the same principle applies. Trading and Bartering is still alive and well in today’s society. We all have wants and needs. Some of us have those, but can’t justify the cost, but in order to survive in today’s economy or our businesses, we find a suitable partner “Do the trade” For example, I have a marketing service that I can easily use my time to provide, while the other person is helping me to build a website. Easy enough and understandably so. I need the website, primarily because I don’t have the time to learn how to build one and they are more knowledgeable about it , and he needs marketing assistance. Bingo, deal done, no money exchanged. It makes sense.
The most notable example of a “trade” was when a person traded a red paper clip all the way up to a house! Can you imagine the possibilities if done right? Amazing!
There are some rules that apply and must be adhered to in order for “the trade” to be a success. There are always advantages and disadvantages to every trade. We really do, in this instance, compare “Apples to Oranges.”
1) The “Tit for Tat” rule: The value of each must be equal. Or it sours the deal.
It doesn’t make any sense if the want or need is not the same. If the only thing you have to offer in the deal is something the other doesn’t need or want, then obviously the trade won’t happen. But, then there is always the “Triangular Exchange” Where a third party enters into the arrangement and you eventually get what is needed.
2) The “Tit for Tat” rule and Time and effort plays a part:
Do we really need to measure the amount of time it takes to accomplish the trade? Yes. The time and effort it takes one party, might not be equal to the other service or product in the exchange. That is where both parties have to agree on the scope of work and effort.
3) Another disadvantage: Tax consequences. If you are essentially on the “up and up” on your values, and a invoice is part of the exchange to justify the exchange, one is obligated to show it on the “books” of the business. That is when your CPA starts to question and the value of the service or product is recorded as income on the “books.” So because I am not a CPA I cannot give any more advice on the matter. Consult your accountant for the validity of the exchange and how it is reported. Yes, the IRS has set rules in place to account for the exchange.
4) Tax Credits: The best advantage of Bartering is even though the trade was not equal in value and you are part of an actual Bartering program, you can donate the bartering credits to a charity and write it off on your taxes. Some businesses can even further the bartering process to defer or avoid paying taxes by way of the 1031 exchange, primarily used for real estate. Consult a CPA or an accountant for further explanation.
Since the ancient times, bartering has been a way of life for many, especially to combat poverty and inflation. If done right and “apples to oranges” are essentially given equal consideration, the “trade” can be done effectively and all parties are happy. You have accomplished your goal. Congratulations!
Here are some resources and links to conduct bartering practices:
1) International Trade Association
2) IRS on Bartering practices
3) Raleigh Bartering group
4) Inside919 Barter group
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