Tag: cbjpromos

Are there Hidden Powers of a Corporate Event?


How do you get the most out of any event, let alone a corporate one? What are the goals and strategies you need to PLAN AHEAD in order to maximize it for the ultimate “Business or Social” event?
So many corporations ask these questions and move onto handing over the responsibility to an administrative assistant or a group of people put on a committee with no defined roles, to take care of the details. They never really convey the message and goal of the event, especially if it is a “Goal/Client Schmoozing/Sales” driven event. The higher-ups just want the tasks handled. The admins main responsibilities and priorities are admin work, not necessarily event planning.
So the priority of the event, “The Goal”, gets put on the back burner and various tasks do get handled, but the tasks are sometimes thrown together and it ends up being just a so- so event. Maybe, just maybe the goal is attained and some back-end sales or client acquisition is accomplished. But it could have been done better. You can’t just throw something together and hope for the best, it has to be planned and planned effectively well in advance.
I am sure this resonates with some events where the goal is not always attained to the maximum capacity. So I ask you: Is it effective to not have a precise, goal oriented plan? NO.
How do we go about creating a GOAL oriented event that delivers RESULTS? Hopefully you would call on a professional Event Management company to take care of all the details, like CBJ Promotional Avenues, but if the budget doesn’t allow it, here are some steps you can use to deliver those sought after results.

* Set the Goal and Desired Results. i.e. driving sales, sales incentives, customer appreciation to drive more sales, employee appreciation to drive more sales, product launch, etc.
* Create the Planning Committee with defined roles and tasks.
* Financial
* Logistical & Contracts
* Marketing & Advertising
* Sponsorship if needed to offset costs
* Accommodations/ Transportation/Concierge Services if needed for out-of-town guests
* Attendee
* Staffing/Volunteer
* Day of Event Management
* Post Event Follow Up
* Set the Budget.
* Who to Invite.
* Marketing & Advertising This is the Hidden Power: The Powerful words of Persuasion!
* Registration Process
* Event Logistics
* Attendance
* Actual Event and enjoying it!
* Event Follow Up
This is the overall outline of planning an event. All of these things and more need to happen effectively and having a sequenced time line for the event to be handled seamlessly perfect. When any one of these items are not done in a timely manner, it throws the whole event off the time line and the “panic” effect takes control and everyone “runs around like a chicken with its head cut off!” Also, everyone starts to act like they could be managing the planning better and then it becomes the “Chief” syndrome…”too many chiefs and not enough Indians” Don’t let this happen.
Plan ahead far enough in advance realistically to get the desired goal and results that are needed to convey the message of the company and its goal: clients, sales, incentives, or whatever the outcome must be. When not planned out far enough in advance, that “panic” sets in and a miracle is expected and does not usually happen without the added stress for everyone involved.
So, call Christina Blandi-James at CBJ Promotional Avenues, to PLAN AHEAD and take care of all the details to attract the most attendees, clients, potential clients, etc. !
Christina Blandi-James
CBJ Promotional Avenues, LLC
919-796-5704
cbjpromos1@gmail.com

all rights reserved and copy written by CBJ Promotional Avenues. 2010. Under no circumstances, written permission must be obtained to reproduce.

CBJ Promotional Avenues Services listing


I would like to present just a sampling of my services that CBJ Promotional Avenues can provide to a possible client. Upon entering into the field of Event Management and Marketing, I have studied and lived the practices I now have a complete and utterly large passion to help others in the pursuit of gaining exposure in the marketplace. Whether it be for Event Planning or Business promotion, I take it upon myself to deliver the quality results a company needs to have in order to achieve their desired goal, to STAND OUT and GET NOTICED!
To arrange a consultation with CBJ Promotional Avenues, contact me directly either the phone number listed or via email: cbjpromotionalave@nc.rr.com
You can also find CBJ Promotional Avenues on Facebook, Twitter and Linkedin!


Just When you think you can Breathe…

Along comes another wave! This is how a business feels when it’s doing good things! Not only have I been busy since I “word of mouth advertising” announced that I can help businesses coordinate their events, but it has been an awesome adrenaline rush! These feelings bring back so many memories of my working for my Dad growing up in the restaurant business…I guess what they say is true, “you really never get it out of your blood” And I haven’t. I had tried for years, to not have anything to do with coordinating and planning anything to do with food, vendors, events, even attending events, (BORING!) But, to no avail, here I am, back again and this time in full throttle mode!
During my time that I was taking my many years long break from being a foodie, I still had some of my hand in it, much to my delight! Being PTA President, Publicity Chair and Cultural Arts Chair for the kids schools, kept me going and my love affair alive! I never really fully understood why my Dad was away so much for “The Restaurant” as my mother so fondly put it, but now I do. It is a true love affair with the rush of all the excitement of planning, coordinating all the vendors, creating a look and the feel of the atmosphere (whether it be for relaxing or giving in nature), the endless visions do not stop.
It is Sunday, the day of rest, and what was my mind thinking at 7 am in the morning, fundraising ideas for a new client I am helping to create ideas and helping to plan with a group….http://www.meetup.com/S4M-Community-Supporters/ Help me, Help them!
I know my visions and dreams will not stop, at least my dreams of opening a restaurant have dissipated for now, and I know my love affair with the look and feel of an event will live on! It’s exciting to me! It truly does not feel like work to me…that is what is driving me to always be better. I know my Dad taught me this indirectly, but I do hope to pass the passion and drive onto my kids and I hope they take on the world, like I want to!!!
Live your life, live your dream, it’s what makes us who we are!

Snow in Raleigh and School is out!

Well, going into Friday night here in Raleigh, with the threat of a snowstorm, is always quite the experience! Since I am a Northerner,but I have lived 1/2 my life in the South, snow is a passing fancy here. The city shuts down and doesn’t provide enough salt coverage to warrant not slipping on some ice occasionally. This is because they don’t want to invest in equipment and salt. I don’t blame them. It is not often we do get snow, but ice is more than a possibility. But it is funny to me, that the whole city and schools shut down over a couple of inches of snow!
Anyway, enough of my soap box, you get my message! The kids are home and they have had their fun this weekend! Now if we could just clean off the roads, get them back to school and being constructive, I would be much more thrilled! I had some time to play in the snow, walk the dog, and threw some fist fulls of snow with the kids, but enough! Let the sun shine down on Raleigh!!
*I don’t doubt school will be out again tomorrow!