Tag: Events

Are there Hidden Powers of a Corporate Event?


How do you get the most out of any event, let alone a corporate one? What are the goals and strategies you need to PLAN AHEAD in order to maximize it for the ultimate “Business or Social” event?
So many corporations ask these questions and move onto handing over the responsibility to an administrative assistant or a group of people put on a committee with no defined roles, to take care of the details. They never really convey the message and goal of the event, especially if it is a “Goal/Client Schmoozing/Sales” driven event. The higher-ups just want the tasks handled. The admins main responsibilities and priorities are admin work, not necessarily event planning.
So the priority of the event, “The Goal”, gets put on the back burner and various tasks do get handled, but the tasks are sometimes thrown together and it ends up being just a so- so event. Maybe, just maybe the goal is attained and some back-end sales or client acquisition is accomplished. But it could have been done better. You can’t just throw something together and hope for the best, it has to be planned and planned effectively well in advance.
I am sure this resonates with some events where the goal is not always attained to the maximum capacity. So I ask you: Is it effective to not have a precise, goal oriented plan? NO.
How do we go about creating a GOAL oriented event that delivers RESULTS? Hopefully you would call on a professional Event Management company to take care of all the details, like CBJ Promotional Avenues, but if the budget doesn’t allow it, here are some steps you can use to deliver those sought after results.

* Set the Goal and Desired Results. i.e. driving sales, sales incentives, customer appreciation to drive more sales, employee appreciation to drive more sales, product launch, etc.
* Create the Planning Committee with defined roles and tasks.
* Financial
* Logistical & Contracts
* Marketing & Advertising
* Sponsorship if needed to offset costs
* Accommodations/ Transportation/Concierge Services if needed for out-of-town guests
* Attendee
* Staffing/Volunteer
* Day of Event Management
* Post Event Follow Up
* Set the Budget.
* Who to Invite.
* Marketing & Advertising This is the Hidden Power: The Powerful words of Persuasion!
* Registration Process
* Event Logistics
* Attendance
* Actual Event and enjoying it!
* Event Follow Up
This is the overall outline of planning an event. All of these things and more need to happen effectively and having a sequenced time line for the event to be handled seamlessly perfect. When any one of these items are not done in a timely manner, it throws the whole event off the time line and the “panic” effect takes control and everyone “runs around like a chicken with its head cut off!” Also, everyone starts to act like they could be managing the planning better and then it becomes the “Chief” syndrome…”too many chiefs and not enough Indians” Don’t let this happen.
Plan ahead far enough in advance realistically to get the desired goal and results that are needed to convey the message of the company and its goal: clients, sales, incentives, or whatever the outcome must be. When not planned out far enough in advance, that “panic” sets in and a miracle is expected and does not usually happen without the added stress for everyone involved.
So, call Christina Blandi-James at CBJ Promotional Avenues, to PLAN AHEAD and take care of all the details to attract the most attendees, clients, potential clients, etc. !
Christina Blandi-James
CBJ Promotional Avenues, LLC
919-796-5704
cbjpromos1@gmail.com

all rights reserved and copy written by CBJ Promotional Avenues. 2010. Under no circumstances, written permission must be obtained to reproduce.

“Get Your Business Noticed “…..


For any business just getting started, money is tight, time is tight and you have to do everything yourself, you are a solo entrepreneur. The many hats you have to wear are quite the juggling act. You are literally burning the candle at both ends and your running on reserves. But, we knew that was going to happen when we put the “Open” for business sign on the front door, or so to say. We have all kinds of dreams of our businesses flourishing and immediate success and customers knocking on our door first. “Didn’t they know I was opening my business for (such and such a product or service), so why are they not calling?”
Not only does a business have to compete in the market place for the attention of the consumer, but we are jockeying our position against our competitors. So how do we do this? How do we get noticed in a crowded market place and offer the best possible solution for the consumer or business? Good question. So let’s explore just some of the marketing plan to get your business noticed effectively and efficiently.
The “Get Your Business Noticed” is essential when it comes to positioning your brand and getting the message across, that we are the best provider for whatever product or service your business is offering. We are all vying for a position in the market place to stand out, make a difference, or get noticed and to offer our customers, clients, or potential customers the value that our business products or service can offer.
Here are just some of the ways to get your business noticed:
1) The obvious, NETWORKING. Go out to these networking events ( so many to choose from) with the clarity in mind, that you are out there to build relationships and grow your network, but you must always shine as a person first! Let them get to know you.
2) If you don’t have the resources to pay for a website initially, BLOG! And promote the blog! Look for other blogs to attach your link to and vice versa. Getting noticed in the market place and being seen as an expert in your field by BLOGGING! It’s the quickest and easiest way to get noticed.
3) Another obvious, SOCIAL MEDIA MARKETING. It is not too difficult to see that this so called fad is here to stay. So, get on Facebook, of course Linkedin.com (professional social media and search ability for companies and individuals), and any other social media site that will give you the ability to promote your brand and message. Make sure to schedule it into your day, because it can be time consuming.
MY TAKE: These two are my preferred methods of social media branding. There are others that are just as effective. Take the time, figure it out, and be consistent. There is nothing worse than not showing up on a regular basis and having something of value to share. It is almost like not showing up for work at a regular full time paying job and the boss doesn’t see you sitting in your chair. You won’t be there for very long!
4) Another effective and “BAM” in your face kind of marketing would be to have an EVENT. Come up with some ideas to promote your business brand with a workshop, seminar, conference, presentation or social time for potential clients or customers to come and “visit” your company, offer them lunch or snacks, and involve them in the process of “Getting to Know” your company. Your company has value to offer. Target your audience, invite them and let them know your value.
MY TAKE: Sometimes, events, can be cumbersome to plan and money draining, but if done effectively and resourcefully, it can become a regular part of your marketing plan to invite your targeted audience to a “Open House” or any other event focus you have in mind. Of course, make sure to include SOCIAL MEDIA MARKETING to “GET THE WORD OUT” about the event. And of course, CBJ Promotional Avenues, can help you plan all the details that you don’t have the time to do to be as resourceful as can be!
5) Another effective and sometimes resourceful way to get noticed is with PROMOTIONAL PRODUCTS. You know, give a ways that have your business information on it and your logo. It is concise and to the point, when you hand some one an item with your information on it. It makes it easy to remember a business, when they walk away with a UNIQUE item. Every business should have some sort of an item to give to another whenever you are networking, attending or exhibiting at a trade show, conference, sales calls or whatever the place where you are talking with another about your business.
Strategically plan your marketing efforts to maximize and exhaust all the possible avenues to “GET YOUR BUSINESS NOTICED!” There are so many other ways to get noticed, for one is advertising (which can be expensive), but sharing this information and getting you to think “outside” the box for getting noticed, are essential to any business and it’s branding efforts.
For more information on any of these avenues, on how to “GET YOUR BUSINESS NOTICED”, contact CBJ Promotional Avenues to help “get the word out”! Call me!!

All rights reserved and copyrighted by CBJ Promotional Avenues 2010. Express written permission must be obtained for reproduction of this content.

LinkingRaleigh presents Uplink “Social Media Marketing”

The UpLink Professional and Business Networking Luncheon is a networking luncheon opportunity for you to meet other local professionals.
Topic: Social Media Marketing and Business
This is your opportunity to come and hear from professionals of social media marketing. Gain insight, knowledge and inspiration that may help you find a new way to attract new customers and prepare you for the changes ahead.
The panelists will discuss how they use social media marketing in their role, discuss best practices and share insights into what is to come, followed by questions from attendees.
Panelists include:
* James Wong – Marketing Communications Manager at iContact
* Martin Brossman – Owner and Social Media Coach at Martin Brossman and Associates
* Greg Hyer – Founder of LinkingRaleighNC.com
Will you join us for lunch? Register TODAY!
http://uplink4.ettend.com/
A buffet lunch catered by The Matthews House will be provided.
Event Coordination by:
CBJ Promotional Avenues – Christina Blandi-James

LinkingRaleighnc.com presents Uplink Professional and Business Networking Luncheon


The UpLink Professional and Business Networking Luncheon is a networking luncheon opportunity for you to meet other local professionals.
Topic: Discover and Share New Opportunities
Come and network with local professionals over lunch. If you are looking for the next opportunity or interested in sharing opportunities the come and lunch with us at the Matthews House. Everyone will get a chance to share their opportunities.
If you are:
* Looking for a new job or career
* Looking to hire
* Looking for new business relationships
* Looking to get the word out about your business
* Looking for someone with a solution
…then you need join us for lunch!
A buffet lunch catered by The Matthews House will be provided.
http://uplink3.ettend.com/
LinkingRaleighNC.com
This is a professional networking group for all those hard working professionals and business owners in the Raleigh – Durham and Triangle area of North Carolina. Members span groups on LinkedIn, Facebook, YouNoodle and the online community at htt p://My.LinkingRaleighN C.com
The Matthews House is located near the heart of the Triangle in Cary, NC. A picturesque setting for lovely garden wedding ceremonies and receptions. Large ballroom with all bamboo floors for dancing! An executive conference room in the main house, perfect for corporate clients. Executive Chef and Banquet Manager on site. The Matthews House delivered fabulous foods all around RTP since 2001.
Event Coordination by:
CBJ Promotional Avenues – Christina Blandi-James
CBJ Promotional Avenues strives to help the small to medium sized businesses gain that “BIG” company voice out in the market place. With the integral components of Marketing Collateral, Social Media, Promotional Products, Press Releases and BEST of all, Event Planning and Management.
Mission: CBJ Promotional Avenues is recognized as serving the community, using a team approach to provide dependable, creative, ethical results driven marketing products and services.

LinkingRaleighNC.com Presents UpLink Professional and Business Luncheon May 18th


LinkingRaleighNC.com Presents UpLink Professional and Business Luncheon May 18, 2010 11:30am to 1:30pm The Matthews House, Cary
The UpLink Professional and Business Luncheon is a networking luncheon opportunity for you to meet other local professionals and hear from local experts.
Topic: Sales, Service and Support. Working as a Team
Panelists Include:
Jim Morgan, M.A., Team Coach and Founder of TeamTrainers Consulting
Martin Brossman, Success Coach and Founder of Martin Brossman and Associates

(More Information will follow).
A buffet lunch catered by The Matthews House will be provided.
Venue Sponsor: The Matthews House Catering
Event Coordination by: CBJ Promotional Avenues – Christina Blandi-James

LinkingRaleighNC.com Presents: UpLink Professional and Business Luncheon


UpLink Professional and Business Luncheon
April 29, 2010
11:30am to 1:30pm
The Matthews House, Cary
The UpLink Professional and Business Luncheon is a networking luncheon opportunity for you to meet other local professionals and hear from local experts.
Topic: Professional and Business Networking
Greg Hyer will be sharing tips to help you succeed in professional and business networking. In addition he will be sharing tips on getting the most out of LinkedIn such as the proper usage of keywords in your profile that will put you on the first page of LinkedIn search results.
Attendees are encouraged to share experiences that have worked for them in an effort to speed up business in the Triangle.
A buffet lunch catered by The Matthews House will be provided. http://www.matthews-house.com/
To purchase tickets to attend: http://uplink2a.eventsbot.com/

Lessons Learned and Capitalizing on them! Perseverance….

I recently began my newest side of my venture, event planning. I have been thrilled to be back in the industry where I grew up and first fell in love with it as a career. After having gone through several years of being absent and raising a young family (they are teens now) and realizing that kind of life (10-12= hours a day) was not conducive to family life, I have reentered the way of life on my terms! I have been able to incorporate planning events into my already existing promotional marketing company. The added dimension has blossomed into something with so many possibilities for the future. I have appreciated the clients that have given me the influence to create the ideas I presented and have seen the value in raising their profiles in the marketplace. As well as having realized the value of being a part of two of my newest clients, www.LinkingRaleighnc.com and MA Engineering, organizations. So Thanks to Greg @LinkingRaleigh and Arvin Manitkala of MA Engineering. Thanks guys! You’re the best. I will continue to help you all attain the exposure in the market place of events helping the members of LinkingRaleighnc.com and its members gain their next opportunity and gaining more web and marketing knowledge.
In times as uncertain as these, with the market going up and down like a yo yo, I have been able to build upon something so innate to me as breathing is. Event planning has captured my heart once again and it flutters with every success I bring to the table! The thrill of it all, it really is not work at all. This passion that has captured me once again, is the same kind of passion I wish for everyone. At the time, before his passing before my upcoming marriage to my then fiance, my future father in law gave me the same advice my Dad did when I was trying to decide what to do with my life, “Always Follow Your Heart” So true are these words. I have finally begun to understand these words as my wisdom and experience has taught me. And my kids see what the perseverance efforts and feeling of pride can bring and I hope it rubs off on them and their decisions for life.

LinkingRaleighNC.com names CBJ Promotional Avenues as its Event Management Company


Raleigh, NC. – Greg Hyer, Founder of LinkingRaleighNC.com, is pleased to
announce that Christina Blandi-James, President at CBJ Promotional Avenues will
serve as primary organizer of upcoming networking events, seminars and job fairs.
CBJ Promotional Avenues is an Event Management and Promotional Marketing
company based in the Raleigh-Durham area that helps small to medium sized
businesses gain the exposure in the market place through events, promotional
marketing materials and promotional products. Christina will take the lead role in
planning and coordinating the majority of LinkingRaleighNC.com’s events.
Currently, Christina is accepting proposals for venues and sponsorship opportunities.
For more information, please contact: events@linkingraleighnc.com
LinkingRaleighNC.com was founded in April 2008 and has quickly grown to become
one of the largest local professional and business networking groups in the Triangle
with over 8500 members. Most members are part of the Linking Raleigh, NC group
on LinkedIn.com (http://LinkedIn.LinkingRaleighNC.com) LinkingRaleighNC.com’s
mission is to connect local professionals and businesses with the next opportunity.
Greg Hyer, Founder of LinkingRaleighNC.com, does this by offering free job postings
on the OpenLink job board until unemployment comes back down to 6%, press
release submissions, community contributors, and a social networking site that rivals
that of others.
In the coming weeks Hyer and James expect to introduce new events for members
of LinkingRaleighNC.com and anyone interested in becoming part of this
professional and business network.
To learn more please visit
http://www.linkingraleighnc.com/eventlink
ABOUT LINKINGRALEIGHNC.COM
LinkingRaleighNC.com is a professional and business networking group and media
resource serving the Triangle area. Site features include a professional online
networking community, advice from local experts, local job board, events calendar,
business directory, blogs, and free press release submissions.
LinkingRaleighNC.com organizes professional networking events focused on
promoting on and offline networking as well as local business growth. Events
currently include OpenLink – An open and free to attend networking event sponsored
by local businesses, SpeedLink – The speed networking event for the Triangle is
designed to bring efficiency to professional networking, and UpLink – a luncheon for
small businesses and professionals to hear from local subject matter experts on
topics that are critical to understand.
ABOUT CBJ PROMOTIONAL AVENUES:
CBJ Promotional Avenues is a Triangle area event planning and promotional
marketing company that prides itself on taking care of its clients and putting 110%
into a project using a team approach to accomplish all the tasks needed. Created in
August of 2007, CBJ Promotional Avenues vision is based on the belief that all
businesses, small and large, require the exposure in the market in a variety of ways.
Whether it be through events, promotional products, promotional marketing material,
the marketing has to make a statement about that particular company and what it
has to offer the consumer or business.

Upcoming NEWS!

In the next week or so, I will be announcing some major news, not only for me, but my company, CBJ Promotional Avenues! I almost can’t wait to make the announcement……Pinch me, so I can hold back just a bit longer!!!
Events, happenings, big news for CBJ Promotional Avenues! Let’s see where will it be announced?

Just When you think you can Breathe…

Along comes another wave! This is how a business feels when it’s doing good things! Not only have I been busy since I “word of mouth advertising” announced that I can help businesses coordinate their events, but it has been an awesome adrenaline rush! These feelings bring back so many memories of my working for my Dad growing up in the restaurant business…I guess what they say is true, “you really never get it out of your blood” And I haven’t. I had tried for years, to not have anything to do with coordinating and planning anything to do with food, vendors, events, even attending events, (BORING!) But, to no avail, here I am, back again and this time in full throttle mode!
During my time that I was taking my many years long break from being a foodie, I still had some of my hand in it, much to my delight! Being PTA President, Publicity Chair and Cultural Arts Chair for the kids schools, kept me going and my love affair alive! I never really fully understood why my Dad was away so much for “The Restaurant” as my mother so fondly put it, but now I do. It is a true love affair with the rush of all the excitement of planning, coordinating all the vendors, creating a look and the feel of the atmosphere (whether it be for relaxing or giving in nature), the endless visions do not stop.
It is Sunday, the day of rest, and what was my mind thinking at 7 am in the morning, fundraising ideas for a new client I am helping to create ideas and helping to plan with a group….http://www.meetup.com/S4M-Community-Supporters/ Help me, Help them!
I know my visions and dreams will not stop, at least my dreams of opening a restaurant have dissipated for now, and I know my love affair with the look and feel of an event will live on! It’s exciting to me! It truly does not feel like work to me…that is what is driving me to always be better. I know my Dad taught me this indirectly, but I do hope to pass the passion and drive onto my kids and I hope they take on the world, like I want to!!!
Live your life, live your dream, it’s what makes us who we are!