Tag: social media trends

Internet Marketing….My take on the Piece of the Puzzel


How does one go about capitalizing on today’s society and how it is all driven? Internet marketing is one of the hottest trends out there today. Social media, affiliate marketing, branding online, websites, blogging, photo sharing, twitter, which one do you use? Pick one. There are so many ways to market online it is almost obscene. I have been watching several people in some of my social media sites I am on and even the novice is flocking to them and calling themselves marketing mavens. Now, I am not belittling anyone at all. I was at a beginning point also and needed to learn the latest and greatest ways to communicate. But, I also have a education and studied long and difficult hours worth of case studies on the effects of marketing, branding, research and so forth. Some may say it is all about common sense, but I also feel it is part studying the marketing trends and not just in it for a quick fix.
If you happen to stumble upon a niche market and find yourself succeeding where others have not, then you hit the big one! Congrats! Otherwise, it takes many hours of non stop, persistent and challenging trials and errors to succeed at anything. It may take several years to accomplish the success you so desire. I, myself, have been at this, for myself, for about 3 years. Have I had successes? Yes. Have I always hit the jack pot? No. Have I given up on my passion? No. If there is one thing about marketing, I have grown to love, is the ever changing scope of how things are done and the patterns keep changing. That is why I love it so much. It is not a stagnant field. There are so many ways to promote, get the word out about something you are doing, advertise, post, upload video, post a picture, etc. it is amazing! Experts are flocking to the internet media waves and posting their white papers online. Researchers and their long time love of difficult hours, are finding their successes by posting their findings online as well. All of this to get noticed. I don’t think there is one person who has not been online doing something. Whether it is to surf the web, search for something to do, find an event, read the newspaper, post a picture for everyone to see, keep a track of their stock portfolio, or gossip and post your opinions. We are all on the online at some point in a day.
Where am I taking all this? What am I trying to say? It’s easy people, no one can deny they are not on the web. Just about everyone is marketing and communicating about something. It is putting the US Postal system on their tail ends. Their comments, opinions, marketing an event, whatever it may be, we are here. Is this a trend? NO. The online presence of today’s society is here to stay. It adds enrichment to our lives. Are we on overload with it? Sometimes, Yes. Don’t abuse the system people or it won’t work. Give us the information, your opinion whether solicited or not, and help me feel good about what is going on in the world.
That is my take on Internet marketing. I may be just a little bit more of a novice, but I am here to stay and I will impart my knowledge for you all to see and hopefully learn from. It is my participation in the world!

The Ten Commandments for Social Media

Here are your Ten Commandments or things you need to be doing to get in and win with social media.

  1. Thou Shalt Blog (like crazy).
  2. Thou Shalt Create Profiles (everywhere).
  3. Thou Shalt Upload Photos (lots of them).
  4. Thou Shalt Upload Videos (all you can find).
  5. Thou Shalt Podcast (often).
  6. Thou Shalt Set Alerts (immediately).
  7. Thou Shalt Comment (on a multitude of blogs).
  8. Thou Shalt Get Connected (with everyone).
  9. Thou Shalt Explore Social Media (30 minutes per week).
  10. Thou Shalt Be Creative (go forth and create creatively)!

Commandment 1. Thou Shalt Blog (like crazy)
Blog. Please. That’s the first priority. Set up a blog, a personal blog, a business blog. It’s easier than you think. Use an existing blogging site such as Blogger.com or GOingOn.com or install your own branded blogging site right on your own server by using WordPress. And, WordPress is free.
Commandment 2. Thou Shalt Create Profiles (everywhere)
Create your profiles; do it now before someone else takes them. Once they are gone, they are gone forever. That’s called cyber squatting. So get out there. Use Open Social to make filling in your profiles as easy as a click of a button.
Commandment 3. Thou Shalt Upload Photos (lots of them)
Upload photographs. You’ve got them. Don’t upload the one with you with a lampshade on your head…counterproductive; but other photographs? Absolutely. Customers want to see and participate. You want to give people a face to go with your company.
Commandment 4. Thou Shalt Upload Videos (all you can find)
Videos. You all have got videos. I don’t care whether it’s training videos or customer videos, grab your video camera and go interview some of your customers. What’s better than seeing your customer’s smiley face on your Web site? And it doesn’t cost anything.
Commandment 5. Thou Shalt Podcast (often)
Podcast. If you’re too cheap to get a camera, use the free audio software that’s in your computer. That’s what I did. I created 48 audio podcasts. If you take the podcasts I did for my book and played them back-to-back, they run 24 continuous hours of interviews. You can do that. It’s free. It just takes time.
Commandment 6. Thou Shalt Set Alerts (immediately)
Set alerts. People are talking about you. You probably need to know what they are saying and you want to participate.
Commandment 7. Thou Shalt Comment (on a multitude of blogs)
Comment. Commenting is like going to a cocktail party. You wouldn’t walk into a networking event, walk up to a group of people talking, and tell them your name and what you do in your business. That would be rude and unacceptable. Listen first. Read the blogs and add comments. You can be controversial, that’s okay. But participate. Get involved.
Commandment 8. Thou Shalt Get Connected (with everyone)
Get LinkedIn. Put it in your email that you have a LinkedIn account, you have a FaceBook account, and that you have a Twitter account. Make it a part of your heading on your letterhead, because that’s how you propagate. That’s how you sell it.
Commandment 9. Thou Shalt Explore Social Media (30 minutes per week)
Explore social media. Give me thirty minutes a week, that’s all I’m asking. Friday morning grab your coffee, lock yourself in your office, and give me thirty minutes. Just Google something. I promise you within the first 30 days you will be excited. You’ll be as excited as I am. You will get excited because of the ROI.
Commandment 10. Thou Shalt Be Creative (go forth and create creatively)
And the most important commandment is creativity. That’s all. It’s just creativity and having fun. But you know what, that’s what your customers want. They want to see transparency. They want to see authenticity. They want to see you having fun. They want to be able to relate and communicate.
Tiffanie Tillman is the founder and CEO of The Virtual Professionals – A Virtual Assistant Staffing Company, specializing in Internet marketing, online administrative assistance, website & blog content management and many more services. For several years Tillman has worked with clients in all types of industries. Her teams, consisting of hundreds of virtual assistants and professionals, have varied skill-sets and professional backgrounds. To reach Tillman, call 1.800.804.0476, send an e-mail to tiffanie@thevirtualprofessionals.com or visit her website at http://www.thevirtualprofessionals.com .
I endorse this information and  I was given permission to repost her article.  She is a connection on Linkedin.com for me and I am considering using her talents.

“Meet the New Media” Forum

What a great event this is! I am so glad I stumbled upon this event! It will give me the opportunity to make new contacts, catch up with old contacts and learn some new techniques that I can institute into my social media platforms, as well as traditional forms of media.  It’s all about what the trends are, what people want to read about online and visual perspectives.   I got to meet Rebecca Antonelli of TrianglePR, Kitty Kinnin of River 100.7, Chuck Hester of  iContact, Ria Scureman and others.  It was great,Thanks.  Looking forward to the next one, July 24th @ Sheraton Imperial, 10am-12pm.
Christina Blandi-James CBJ Promotional Avenues 919-796-5704