Tips of the “New and Old” Trade Ways to Build Your Business Reputation

Social networking can be an effective part of any marketing program, but it must be used correctly. The following tips will help small business owners, entrepreneurs, and anyone looking to solidify their message, reputation and credibility to enhance your network marketing outreach.
Social Media Marketing:

  • Use your social networking profile to develop and elevate your  brand.
  • When setting up your profile on the social media sites, make sure you fill it out completely. For Linkedin.com, don’t put the places where you worked without putting exactly what you did at that company. And in the summary, that is where you not only speak about what your company or you as an individual can do, but what you are willing to do to get the job done. Additionally, add some of your personality.  Share some personal beliefs about work ethic, etc.
  • Manage online reputation carefully. Avoid posting political, religious, or controversial opinions.
  • Don’t speak badly of anyone online, regardless of negative experiences.
  • Balance out your posts.  Too many and your “friends” or contacts get annoyed if it isn’t relatable to what you do. Too few posts and people will lose interest and that hurts your business reputation just as much.
  • Don’t just talk about only what you do in your business.  Speak about relevant topics that people know about, share about themselves or even promote another person’s business if they did work for you or you have a desire to help them “get the word out” about their business. Giving back helps both in the long run.
  • When you help others in a true fashion, then others are more attracted to your energy and what your business does. But, be GENUINE, don’t always expect something back in return.
  • Don’t miss the “new” wave of marketing.  Internet marketing is replacing some of the archaic, traditional ways of marketing.   Unfortunately, those businesses are hurting but they can recover by adopting the internet marketing functions to create buzz-ability and branding.

As some of us dive head first into  social media marketing, we need to remember that being in front of the  person and making that initial connection is just as important, if not more.  While we’re creating our  social media marketing campaign, our reputation is being built offline at meetings, networking meetings, informational and developmental meetings, social functions, charity functions we support, and even “going out with the girls/guys” is networking.  We are giving the other a sense of who we are as human beings and what drives us and our businesses.
Face to Face Networking:

  • Make sure when you meet someone, that you don’t do the “Elevator” pitch of 30 seconds and expect an instant connection.  Take the time.  If something piques your interest in what has been said, take it a step further and ask questions.  It might even lead into a meeting later.
  • Make sure to be true to yourself by “Being Yourself”  never something all hyped up.
  • When you go to a networking event with someone, especially with a person you have done business with, it is an instant referral for you!
  • Face to Face Networking is so much more effective as a marketing strategy than “Cold” calling.
  • Ask something personal or find some commonality with the other person.
  • Don’t just shove your business card in their hand and do your spiel and run off to the next person to get out as many cards as you can.  That doesn’t work.
  • Make sure, when you do have the connection and it is felt by both parties, to follow up with the person in a reasonable amount of time.  Generally within 2-3 days.  There is nothing worse than having to retrace your thought pattern, then after you connect online and then can’t remember where you met them.
  • Build up your memory bank too, making sure to remember their faces and apologize for not remembering their name.   But the more you see them and talk to them, the name recognition happens.
  • To create the “Buzz” and get people talking about your business, who better than you to go out and network your way to more connections, more business, more vendor connections, and so forth.

When you network with others Face to Face and on a consistent basis, your trust factor, credibility and personality can shine through, unlike being behind the desk, typing a post and trying to be creative, then you get writers block about what to write.  Some people just do better in person.
written by Christina Blandi-James
copyrighted for CBJ Promotional Avenues

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